Decks holds 65 screens of McLuck (mcluck.com), added to our library on 15 September 2025. Our model classified them as sweepstake and grouped them into 23 screen types, most often casino lobby (16), pop-up (14) and promotions (9). All 65 are mobile screens.
Screens added to our library on the dates shown. That is the date they entered our system; we do not hold the date each screen was captured, so the interface may have been captured earlier.
What we hold on McLuck
Our library is a sample of what an operator showed, not a complete record of any flow. A low count for a screen type means we hold few screens of it — not that the operator's flow is short or absent.
Screens in our library
65
Counted from our own library rows, added to our library on 15 September 2025.
Screen types
23
Our model's classification of each screen image, from a fixed vocabulary we defined.
Library dates (first / last)
15 September 2025
The earliest and latest dates a screen of this operator entered our system. Not a capture date — the interface may have been captured earlier.
Library days
1
Distinct days on which screens of this operator entered our library.
Device
Mobile (65)
Our model's reading of the screen image.
Vertical
Sweepstake (65)
Our model's classification. A screen can carry more than one vertical, so these counts add up to more than the number of screens.
Persuasion tactics tagged
16 across 65 screens
Our model's tagging of each screen image against a fixed list we wrote. A count is a floor, not a census.
Screen types, licence markings, verticals, brand, device and the screen descriptions on this page are all produced by our vision model reading the screen image, each from a fixed vocabulary we defined. The model returns nothing when it is under 70% confident, so every count is a floor, not a census. These are our model's classifications — not the operator's statements, and not human review.
The 23 screen types in our McLuck library
A screen can carry more than one type, so these counts add up to more than the number of screens.
We classify these screens as Loyalty; operators often call them VIP.
“The McLuck app's homepage promotes its social casino experience. It features a headline emphasizing the experience in the USA, followed by persuasive text highlighting fun and winning opportunities. The UI includes buttons for 'Online Slots,' 'Live Casino,' and 'Social Casino,' leading to different game categories. The design uses a dark background with white text for contrast. …”
“The McLuck casino lobby screen showcases a variety of game titles and software providers to entice users. The design features a dark background with vibrant game thumbnails and gold accents to create a sense of excitement. A prominent 'Jackpot' wheel is displayed, highlighting the potential for big wins. CTAs for 'Login' and 'Join Now' are strategically placed at the bottom for easy access. …”
“This is a promotional pop-up from McLuck, a social casino app, designed to encourage new user registration. The pop-up features a cartoon leprechaun character to create a fun and engaging atmosphere. …”
“The screen is a location access request from McLuck. It informs users that location services are required to ensure service availability and comply with local regulations. The design features a prominent location pin icon with a checkmark, clear messaging, and two call-to-action buttons: "Enable Location" and "Recheck IP". It also lists the states where the site is unavailable.”
“This is a promotional pop-up from McLuck, offering a 'Mega Offer'. The design is visually appealing with a treasure chest graphic, gold coins, and a red ribbon banner. …”
“The screenshot displays McLuck's store, showcasing special offers, gold coin packages, and daily rewards. The design uses a dark theme with gold accents to emphasize value. …”
“This is a registration screen for McLuck, a sweepstakes platform. The design is clean and modern, with a focus on encouraging users to sign up. Key UI elements include email and password input fields, a progress indicator, and prominent 'Next' CTA. The design uses a dark theme with contrasting colors to highlight important elements. …”
“The screen displays McLuck's Terms of Service during the registration process. It features a progress bar, the company logo, and legal text. The design is dark-themed with a prominent 'Play Now' CTA at the bottom. A 'Please scroll to read & accept' indicator suggests user engagement with the terms. The screen aims to ensure users acknowledge the terms before proceeding.”
“The screenshot displays the profile section of the McLuck app, a sweepstakes platform. …”
“The screenshot displays the profile section of the McLuck app, focusing on account verification and document upload. Key UI elements include expandable sections for personal information, verification status (highlighted as 'Needed'), payment method verification, and document upload. The visual design is dark-themed with red accents. A prominent 'Upload' button encourages users to submit documents. The 'Get Coins' button at the bottom serves as a conversion element, driving in-app purchases. …”
“The McLuck app's homepage promotes its live social casino. It features a carousel of live dealer games (Roulette, Blackjack) with attractive presenters. The design uses dark backgrounds with vibrant game thumbnails to create a casino atmosphere. A prominent CTA encourages users to "SIGN UP. GET LUCKY!" The page highlights the fun and social aspects, emphasizing that no purchase is needed. It also mentions new games added weekly and provides login and join now buttons at the bottom.”
“The McLuck app homepage promotes a free-to-play social casino experience. Key elements include a "No purchase required" banner, loyalty program, daily free coins, and referral incentives. The design emphasizes accessibility and ease of use, with clear CTAs for login and joining. The page highlights the social casino aspect and invites users to play anytime, anywhere. Testimonials are teased to build trust.”
“The screenshot displays the 'Payment Method Verification' section within the McLuck app's profile settings. It prompts users to verify their payment method by uploading proof, emphasizing the need for both front and back card images and credit card number correspondence. …”
“The McLuck app screen promotes 'The Reward Ladder,' a 3-day journey with 8 levels of FREE Sweepstakes Coins. The design uses vibrant colors and game-like visuals to engage users. A progress bar hints at gamification. The main CTA is 'Get Coins,' encouraging users to participate. The screen aims to drive engagement and coin purchases through a limited-time mission and reward system.”
“The screen displays McLuck's Loyalty Club page, showing the user's current tier (Iron) and progress towards the next tier (Bronze). …”
“The McLuck app's 'Refer a Friend' screen incentivizes users to invite friends with the promise of rewards. It features a vibrant design with leprechaun characters and gold coins, visually emphasizing the potential earnings. The main call to action is to share a referral link. The screen displays the user's current Gold Coins (GC) and Sweepstakes Coins (SC) balance, encouraging engagement. The design uses bright colors and clear text to highlight the rewards and make the referral process straightforward.”
“The McLuck app screen focuses on its referral program. It displays the user's referral stats (invited friends, SC rewards earned, qualified levels). The 'How does it work?' section explains the referral tiers, offering Gold Coins and Sweepstakes Coins for successful referrals who make purchases. A prominent 'Share' button encourages immediate action. The design uses a dark theme with gold accents, creating a sense of value. Gamification is present through rewards and levels.”
“The screenshot displays the "Limits" section of the McLuck app, focusing on responsible gambling features. It allows users to set spend and session limits. The design is dark-themed with clear headings and CTAs. The primary UI elements are expandable sections for "Time Out" and "Self Exclusion", promoting user control over their gambling habits. Framing is used to encourage responsible behavior.”
“This screen presents a 'Spend Limits' pop-up, allowing users to set daily, weekly, or monthly limits on their spending. …”
“This is a mobile screen for McLuck's Gold Coin Package purchase page. It presents special offers and gold coin packages with prices. The design uses a dark theme with contrasting colors to highlight offers. …”
“The McLuck app displays a 'Running Out of Coins' pop-up, urging users to purchase Gold Coins. It highlights that Sweepstakes Coins are always free and can be obtained with selected Gold Coin packages. The design uses a dark background with contrasting text and a prominent 'MEGA 1ST OFFER' badge. …”
“The screenshot displays McLuck's daily login rewards screen. It presents a grid of seven daily rewards, each showing GC (Gold Coins) and SC (Sweepstakes Coins) amounts. Day 1 is highlighted, suggesting it's the current reward. A 'Tap to Collect' prompt encourages immediate action. The design uses a dark theme with green accents to highlight the active day and rewards. The screen aims to incentivize daily engagement through gamification and the promise of virtual currency.”
“This is a landing page for McLuck, a social casino app. It aims to attract new users with a bold headline and a clear call to action ('PLAY NOW'). The design is simple, with a dark background and contrasting white text. It uses FAQs to address potential user concerns and builds trust with '100% Secure Payment Options' and trust badges. Login and Join Now buttons are at the bottom for easy access.”
“The screenshot displays the "Celestial Flame Coin Rise" slot game interface within the McLuck app. The game features a red and gold color scheme with prominent jackpot displays (GC and SC). Call-to-action buttons encourage users to play with Gold Coins or enter Sweepstakes for real cash prizes. …”
“The screenshot displays the profile settings screen of the McLuck app, focusing on personal information, verification, and communication preferences. …”
“The McLuck app screen displays a slot game called "4 Pots Riches: Hold and Win." The game features a vibrant, cartoonish design with pots of gold and clover motifs. Key UI elements include a progress bar at 9%, a "Get Coins" button, and jackpot information at the bottom. …”
“The screenshot displays the "Submit a request" page within the McLuck Help Center. The page features a search bar for quick issue resolution and a dropdown menu to select the issue type. The visual design is clean and minimalist, using a dark background with white text. The primary conversion goal is to facilitate users submitting support requests efficiently. The prominent search bar aims to reduce support requests by enabling self-service.”
“The McLuck app's search results screen displays games matching the user's "frog" query. Prominent visuals showcase game thumbnails. "Exclusive" and "New" badges highlight specific games. The "Most Popular Games" section encourages further exploration. A "Get Coins" CTA aims to drive in-app purchases. …”
Screen types, licence markings, verticals, brand, device and the screen descriptions on this page are all produced by our vision model reading the screen image, each from a fixed vocabulary we defined. The model returns nothing when it is under 70% confident, so every count is a floor, not a census. These are our model's classifications — not the operator's statements, and not human review.
Persuasion tactics our model tagged on McLuck's 65 screens
benefit framing — tagged on 41 of 65 screens (63%)
bonus and discount framing — tagged on 27 of 65 screens (42%)
reduced friction — tagged on 24 of 65 screens (37%)
gamification — tagged on 14 of 65 screens (22%)
progress steps — tagged on 10 of 65 screens (15%)
price anchoring — tagged on 6 of 65 screens (9%)
curiosity gap — tagged on 6 of 65 screens (9%)
personalisation — tagged on 5 of 65 screens (8%)
trust badges — tagged on 5 of 65 screens (8%)
commitment and consistency — tagged on 4 of 65 screens (6%)
reciprocity — tagged on 4 of 65 screens (6%)
urgency — tagged on 4 of 65 screens (6%)
loss aversion — tagged on 3 of 65 screens (5%)
social proof — tagged on 3 of 65 screens (5%)
chunked forms — tagged on 2 of 65 screens (3%)
low-commitment entry — tagged on 2 of 65 screens (3%)
We leave visual hierarchy out of this table: our model tags it on almost every screen of almost every operator, so it separates nothing.
Screen types, licence markings, verticals, brand, device and the screen descriptions on this page are all produced by our vision model reading the screen image, each from a fixed vocabulary we defined. The model returns nothing when it is under 70% confident, so every count is a floor, not a census. These are our model's classifications — not the operator's statements, and not human review.
Licence markings our model read on McLuck's screens
No marking found
65 of 65
Our model found no licence marking on 65 of the 65 McLuck screens in our library. That is an absence in our library — the screens we happen to hold — not a finding about the operator.
Operators commonly show different regulatory markings to visitors in different countries. We do not record the country a screen was captured from, so these counts cannot be read as the marking an operator shows in any particular market.
Screen types, licence markings, verticals, brand, device and the screen descriptions on this page are all produced by our vision model reading the screen image, each from a fixed vocabulary we defined. The model returns nothing when it is under 70% confident, so every count is a floor, not a census. These are our model's classifications — not the operator's statements, and not human review.
What identity-verification screens do we hold for McLuck?
Our library holds 5 screens of McLuck that our model classified as KYC, added to our library on 15 September 2025. We cannot say from screens alone whether McLuck requires verification, when, or of whom.
What licence markings did our model find on McLuck's screens?
Our model found no licence marking on 65 of the 65 McLuck screens in our library. That is an absence in our library — the screens we happen to hold — not a finding about the operator.
What does McLuck's sign-up look like in our library?
We hold 7 screens our model classified as Registration, added to our library on 15 September 2025. Of one of them our vision model wrote: "This is a registration screen for McLuck.com. The screen is designed to collect user information such as first name, last name, date of birth, and country of residence. …"
How we know: these screens come from our own first-party capture pipeline, are classified by our vision model against fixed vocabularies we defined, and are stamped with the date they entered our library. Full method
What is behind the paywall
Every screen above is shown at reduced resolution to everyone. Full-resolution screens are part of Decks PRO. The counts, the dates and the descriptions on this page are not gated and never will be.