Decks holds 84 screens of BetMGM UK (betmgm.co.uk), added to our library on 5 February 2026. Our model classified them as casino and sports and grouped them into 25 screen types, most often homepage (18), casino lobby (15) and promotions (13). All 84 are mobile screens.
Screens added to our library on the dates shown. That is the date they entered our system; we do not hold the date each screen was captured, so the interface may have been captured earlier.
What we hold on BetMGM UK
Our library is a sample of what an operator showed, not a complete record of any flow. A low count for a screen type means we hold few screens of it — not that the operator's flow is short or absent.
Screens in our library
84
Counted from our own library rows, added to our library on 5 February 2026.
Screen types
25
Our model's classification of each screen image, from a fixed vocabulary we defined.
Library dates (first / last)
5 February 2026
The earliest and latest dates a screen of this operator entered our system. Not a capture date — the interface may have been captured earlier.
Library days
1
Distinct days on which screens of this operator entered our library.
Device
Mobile (84)
Our model's reading of the screen image.
Verticals
Casino (84), Sports (84)
Our model's classification. A screen can carry more than one vertical, so these counts add up to more than the number of screens.
Persuasion tactics tagged
17 across 84 screens
Our model's tagging of each screen image against a fixed list we wrote. A count is a floor, not a census.
Screen types, licence markings, verticals, brand, device and the screen descriptions on this page are all produced by our vision model reading the screen image, each from a fixed vocabulary we defined. The model returns nothing when it is under 70% confident, so every count is a floor, not a census. These are our model's classifications — not the operator's statements, and not human review.
The 25 screen types in our BetMGM UK library
A screen can carry more than one type, so these counts add up to more than the number of screens.
We classify these screens as Loyalty; operators often call them VIP.
“The BetMGM Rewards screen aims to incentivize user loyalty. It features the BetMGM Rewards logo prominently, followed by the headline "GET REWARDED FOR LOYALTY". A circular progress indicator displays "50%", visually representing progress towards rewards. The CTA "EARN REWARDS" encourages engagement. The design uses a dark background with gold accents, aligning with the BetMGM brand. Framing is used to highlight the benefits of loyalty.”
“The screen promotes BetMGM UK, highlighting its association with iconic Las Vegas resorts. It uses a dark, sophisticated design with logos of MGM properties. The primary goal is to attract users to the BetMGM UK platform for sports betting and online casino games. The phrase "golden era" and "It's showtime!" aim to create excitement and anticipation. The screen serves as an introduction to the BetMGM UK sportsbook.”
“This screen welcomes users to BetMGM UK, highlighting sports betting and online casino options. It emphasizes the wide range of markets available for sports like football, horse racing, and tennis. The design uses a dark theme with white text to create contrast and readability. The call to action is implied through the description of available betting options, encouraging users to explore the sportsbook.”
“The BetMGM UK app's home screen promotes casino games and live casino options. It features a rotating banner highlighting weekly residency offers and daily win opportunities. The design uses a dark theme with gold accents, creating a premium feel. …”
“The screenshot displays the deposit screen of the BetMGM UK app. It shows a 'No Active Promotions' message, encouraging users to visit the 'My Promotions' page. Below, it presents available payment methods: Apple Pay, Google Pay, and VISA/MasterCard, each with minimum and maximum deposit limits. The design is clean and straightforward, focusing on guiding users to deposit funds. …”
“The screenshot displays the 'My Rewards' section of the BetMGM UK mobile app. It informs the user that 'No Rewards Found' and prompts them to visit the 'My Promotions' page. Below, it shows available payment methods: Apple Pay, Google Pay, and VISA/MasterCard, each with a minimum and maximum transaction limit. The design is clean and uses a light color palette. The 'My Promotions' CTA aims to redirect users to potentially available offers, while displaying payment options reduces friction for deposits.”
“The mobile screen displays betting odds and promotions from BetMGM UK. It features 'Odds Boosts' for NFL games (Denver Broncos vs. New England Patriots) with enhanced odds. Below, a 'Popular' section highlights football matches (Premier League, La Liga, Serie A) with live scores and betting odds. …”
“The screen displays horse racing information from BetMGM UK. It shows race details (14:55 Scottsville), conditions (Flat, 1m 153y, Class 5, Good), and a list of horses with their jockeys, odds (e.g., 9/4), and a 'SP' indicator. 'Full racecard' buttons are present. Below the horse racing section, there's a 'GREYHOUNDS' section with 'SPECIALS & ANTE POST' and 'VIEW ALL' buttons. …”
“The BetMGM UK app displays sports betting promotions and live game information. …”
“The screen displays horse racing betting options within the BetMGM UK app. It features a 'Horse Racing' section with 'Specials & Ante Post' options. The UI lists upcoming races (Naas, Scottsville) with details like time, distance, and ground conditions. Each horse has its odds displayed, along with an 'SP' indicator. …”
“The screen displays contact preferences for BetMGM UK. Users can select communication channels for Casino and Sports marketing. There are 'Select all' toggles for both categories. The design is clean and straightforward, using checkboxes and toggles for easy selection. A 'Personalised Marketing' section explains data usage, linking to the Privacy Policy. …”
“The screenshot displays the 'Change Password' section of the BetMGM UK app. It features input fields for 'Old password', 'New password', and 'Confirm new password', each with a 'show password' icon. A prominent 'CHANGE PASSWORD' button is present. Below, there are options for 'Payment methods' and 'Help Organisations'. The design is clean and minimalist, using a light color palette. …”
“The screen displays responsible gambling resources for BetMGM UK. Key UI elements include logos of gambling commission, GambleAware, GamStop, Betblocker, GamCare, IBAS, and a helpline number. A 'Click here for Live Chat now' button is present. The design is simple with a dark background. Trust badges and authority are used to build confidence.”
“The screen displays deposit limits set for the user's BetMGM account to ensure a safe experience. It shows current daily, weekly, and monthly limits, along with the remaining amounts. Deposits reduce the remaining net amount, while withdrawals increase it. A link to read more about mandatory deposit limits is provided. Spend Limit option is also available. The design is clean and straightforward, focusing on clarity and transparency regarding deposit restrictions. Framing is used to highlight safety.”
“The screenshot displays a mobile betting interface, specifically for horse racing on the BetMGM UK app. It shows details for the '14:55 Naas' race, featuring 'Love Sign D'aunou'. The UI includes an 'ADD TO BETSLIP' button, race details, odds (5/4), and a bet slip section with options for 'To win' and 'Each Way'. A 'PLACE BET' button is prominent. …”
“The screen displays Premier League football match betting options within the BetMGM UK mobile app. It features a list of upcoming or in-play matches (Crystal Palace vs Chelsea, Newcastle United vs Aston Villa, Brentford vs Nottingham Forest, Arsenal vs Manchester United), showing team names, current scores (where applicable), and betting odds (e.g., 19/2 for Crystal Palace, 3/1 for Draw). The design is clean and uses a light color scheme with green accents to highlight scores. A "View All" button suggests more matches are available. The primary conversion goal is to encourage users to place bets on these matches.”
“The screenshot displays the Customer Support section of the BetMGM UK app. It offers users options to find help through a Help Centre, Live Chat, or by contacting support directly. The design is clean and simple, with clear headings and concise descriptions. …”
“This is a mobile app screen for BetMGM UK, focusing on navigation and content discovery. The screen displays the BetMGM logo and brand message, followed by a menu of sports and casino options. The visual design is dark-themed with clear text links. The primary conversion goal is to drive users to specific betting categories (sports, casino games). …”
“The screen displays a betting slip for a horse race on the BetMGM UK app. It shows the horse 'Love Sign D'aunou' with odds of 5/4. Users can input their stake using a numeric keypad. Key UI elements include the horse's name, odds, stake input, potential payout display, and a 'Place Bet' button. …”
“The screen displays the 'Payment Methods' section of the BetMGM UK app. It informs the user that they don't have any saved payment methods yet. The design is simple with a clear headline and a straightforward message. There are no immediate conversion elements present as the user needs to add payment methods first. …”
“The BetMGM UK app's home screen features a dark theme with gold accents. It promotes sports, casino, and live casino options. A prominent banner highlights "BLOG, TIPS & INSIGHTS." Below, category buttons for "ALL BLOGS," "HORSE RACING," and "MEGAN NICE" are displayed. A featured article with a female presenter and the BetMGM logo is visible, promoting horse racing content. …”
“This screen from the BetMGM UK app showcases their partners, social media links, and payment options to build trust and credibility. Prominent app store download buttons encourage immediate conversion. The display of various payment methods aims to reduce friction and cater to user preferences. …”
“The screenshot showcases BetMGM UK's 'Bruno's Roar Gold Blitz EXTREME' casino game on a mobile device. The UI features a slot machine interface with vibrant graphics, including a '1x Bonus Multiplier'. …”
“The BetMGM app screen displays a rewards program interface. The main focus is on the 'BetMGM Rewards' program, showing a progress indicator with '0%'. A prominent 'Opt-in to BetMGM Rewards' toggle button encourages user engagement. The visual design features a dark theme with gold accents, aligning with the BetMGM brand. The background showcases a city skyline, possibly Las Vegas, reinforcing the casino theme. The screen aims to drive user enrollment in the rewards program, potentially increasing engagement and loyalty.”
Screen types, licence markings, verticals, brand, device and the screen descriptions on this page are all produced by our vision model reading the screen image, each from a fixed vocabulary we defined. The model returns nothing when it is under 70% confident, so every count is a floor, not a census. These are our model's classifications — not the operator's statements, and not human review.
Persuasion tactics our model tagged on BetMGM UK's 84 screens
benefit framing — tagged on 46 of 84 screens (55%)
reduced friction — tagged on 36 of 84 screens (43%)
bonus and discount framing — tagged on 17 of 84 screens (20%)
commitment and consistency — tagged on 9 of 84 screens (11%)
curiosity gap — tagged on 9 of 84 screens (11%)
progress steps — tagged on 7 of 84 screens (8%)
gamification — tagged on 5 of 84 screens (6%)
personalisation — tagged on 5 of 84 screens (6%)
trust badges — tagged on 5 of 84 screens (6%)
pre-selected defaults — tagged on 4 of 84 screens (5%)
authority signals — tagged on 2 of 84 screens (2%)
chunked forms — tagged on 2 of 84 screens (2%)
loss aversion — tagged on 2 of 84 screens (2%)
scarcity — tagged on 2 of 84 screens (2%)
urgency — tagged on 2 of 84 screens (2%)
low-commitment entry — tagged on 1 of 84 screens (1%)
social proof — tagged on 1 of 84 screens (1%)
We leave visual hierarchy out of this table: our model tags it on almost every screen of almost every operator, so it separates nothing.
Screen types, licence markings, verticals, brand, device and the screen descriptions on this page are all produced by our vision model reading the screen image, each from a fixed vocabulary we defined. The model returns nothing when it is under 70% confident, so every count is a floor, not a census. These are our model's classifications — not the operator's statements, and not human review.
Licence markings our model read on BetMGM UK's screens
UKGC
84 of 84
Found on 84 of the 84 screens in our library.
Operators commonly show different regulatory markings to visitors in different countries. We do not record the country a screen was captured from, so these counts cannot be read as the marking an operator shows in any particular market.
Screen types, licence markings, verticals, brand, device and the screen descriptions on this page are all produced by our vision model reading the screen image, each from a fixed vocabulary we defined. The model returns nothing when it is under 70% confident, so every count is a floor, not a census. These are our model's classifications — not the operator's statements, and not human review.
What licence markings did our model find on BetMGM UK's screens?
Across the 84 screens in our library our model read UKGC on 84. These are markings our model read from the screen images, not register entries we checked.
What does BetMGM UK's sign-up look like in our library?
We hold 3 screens our model classified as Registration, added to our library on 5 February 2026. Of one of them our vision model wrote: "The screen presents a user consent form for marketing preferences. It features toggles and checkboxes for opting into communications related to Casino and Sports, as well as Email, SMS, and Phone. A mandatory checkbox requires agreement to Terms & Conditions and Privacy Policy before proceeding. The design is clean with a neutral color palette. The 'Select all' toggles aim to simplify the opt-in process, while the prominent 'FINISH' button serves as the primary call to action."
How we know: these screens come from our own first-party capture pipeline, are classified by our vision model against fixed vocabularies we defined, and are stamped with the date they entered our library. Full method
What is behind the paywall
Every screen above is shown at reduced resolution to everyone. Full-resolution screens are part of Decks PRO. The counts, the dates and the descriptions on this page are not gated and never will be.